- Things to Do
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In Southern California we pass by beautiful beaches, exciting amusement parks and thousands of delicious restaurants every day; we may not even think of how these places and businesses support our local community.
But, the natural beauty of our beaches and places like the Festival of Arts, Laguna Art Museum, The Laguna Playhouse, Sawdust Art Festival and many others are the backbone of Laguna Beach. These places define our community, provide our families with jobs, and have given us and six million annual visitors a lifetime of memories.
Travel matters, and it improves Laguna Beach in ways that have a wide-reaching impact on our local community. Travel supports 5,000+ jobs in Laguna Beach and it also has an impact that we do not always see: travel can strengthen families, foster hometown pride, and build bridges that connect us with one another.
What’s also exciting is the way that tourism supports our local galleries, our well-loved small businesses and family owned businesses. The travel dependent and hospitality is thelargest small business employer in the US, so we’d like to thank our community locally, and far and wide for making Laguna Beach a special place to both live and visit.