Explore Aliso Beach

Why Travel Matters in Laguna Beach

In Southern California we pass by beautiful beaches, exciting amusement parks and thousands of delicious restaurants every day; we may not even think of how these places and businesses support our local community.

But, the natural beauty of our beaches and places like the Festival of Arts, Laguna Art Museum, The Laguna Playhouse, Sawdust Art Festival and many others are the backbone of Laguna Beach. These places define our community, provide our families with jobs, and have given us and six million annual visitors a lifetime of memories.   

Travel matters, and it improves Laguna Beach in ways that have a wide-reaching impact on our local community.  Travel supports 5,000+ jobs in Laguna Beach and it also has an impact that we do not always see: travel can strengthen families, foster hometown pride, and build bridges that connect us with one another.  

What’s also exciting is the way that tourism supports our local galleries, our well-loved small businesses and family owned businesses. The travel dependent and hospitality is thelargest small business employer in the US,  so we’d like to thank our community locally, and far and wide for making Laguna Beach a special place to both live and visit.

Get Social and tell us all your favorite “hidden gems” and discoveries in Laguna Beach by following us @VisitLaguna and tagging #MyLagunaBeach

About the Author
Anne-Marie Schiefer

Anne-Marie Schiefer

Director of Marketing

Anne-Marie used her degree in Communications to work in the non-profit sector before taking a break to raise her children. Currently, she is the Director of Marketing at Visit Laguna Beach, as well as write and photograph for several travel, music and pop culture blogs. If you want to find Anne-Marie, she'll be at a local restaurant grubbing on salad and French fries. She currently lives in Costa Mesa with her husband and three kids.

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