The inspiration for SIMPLE LAGUNA is the casual luxury of the California beach lifestyle. Simple silhouettes, the finest yarns and meticulously tailored finishing details are the foundation of the collection season after season. Our clothing can be worn at home, on the go, or for an elegant casual dinner at sunset. We are less about fashion and more about our appreciation of casual luxury with 100% natural yarns and materials - linen, cotton, silk and cashmere.
Founders Sammy and Jenni Elmished bring over thirty years of experience traveling the world and buying apparel at fashion shows in New York, Paris, Milan and London for their SIMPLE Lifestyle stores. Response to the European collections was so positive that the couple began to design their own collection right in their SIMPLE LAGUNA store. Their strengths are creating chic, simple styles with a European flair - a tightly curated selection of pieces that are truly timeless - stylish today, tomorrow and twenty years from now. They work with local designers and small, family owned factories whose skilled and creative craftspeople spin the yarn, hand print or dye, and sew or knit each piece with the greatest care. The result is a small but oh so special collection that is available exclusively in their SIMPLE LAGUNA, SIMPLE LA JOLLA, SIMPLE SONO (CT) and CASUAL LAGUNA stores.
Here at SIMPLE LAGUNA we are always working on something new, so please check back with us often.
COVID-19 Safety Measures for the CLEAN. SAFE. READY. Citywide Pledge
We wear our masks to welcome visitors to our store and ask them to do the same. We maintain social distance from our customers and we steam all clothing that customers have tried on. Whenever possible, we provide fresh merchandise for our customers to buy instead of merchandise from the store display.