Contact Information

  • 384 Forest Ave #9
  • Laguna Beach, California 92651
  • Phone: (949) 424-4266

ROOTS the Beauty Underground


This modern boutique is the ultimate mecca of wellness and non-toxic cosmetics and skincare. Laura Linsenmayer, a Laguna Beach native, is the founder of Roots and a virtual aficionado when it comes to the highest-performing skincare, makeup, and bodycare with elite clean brands such as Agent Nateur, Clove and Hallow, Ilia, Indie Lee, Kjaer Weis, Laurel, Josh Rosebrook, Vapour, Tata Harper, Lily Lolo, adn Kypris, to name a few. (And that’s just the tip of the iceberg when it comes to brands carried.) Brands aside, Roots Beauty is not just about products. It boasts a hair salon, as well as customized makeup services to walk you through the ABCs of enhancing your natural beauty the clean way. Laura and her team not only find the perfect shades and products for you, but give you tons of tips and beauty tricks to keep in your pocket for down the road. At the end of your personalized makeup services, you’ll leave with a customized sheet of everything used on your face for future reference.