A surfer standing on a truck roof holding an orange surfboard by a snowy coast

From Radical Origins: Episode 6

Innovation at the Source

January 24, 2024

If there’s a crossroads for adventure and entrepreneurship, Laguna is one of those places where it’s really been lived out loud.

A bald man in an olive shirt smiling as he talks at a table
“It’s always been a safe haven for expression and risk-taking for creative people.”
— Ryan Hitzel

A Source of Inspiration

Since the plein air painters first arrived, Laguna Beach has been renowned as a wellspring of creatives, misfits, and renegades of all kinds living their own way of life, and inspiring some of the world’s first lifestyle brands.

The Legacy Continues

New brands, innovative enterprises, and inspiring art and creativity continue to flourish as Laguna Beach’s authentic heritage and character inspire new generations to try, fail, and succeed.

From Radical Origins

Down to earth, artistically inclined, and unfazed by outside influences—Laguna Beach remains a world that inspires creativity, entrepreneurship and culturally relevant ideas that become living, breathing success stories of their own.

Save Innovation at the Source for later

It goes to your favorites — the heart at the top of every page — to plan around and share.

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