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CALIFORNIA ORIGINAL

STEWARDING LAGUNA BEACH

The Three Pillars of Laguna

Uniquely situated between 22,000 acres of hard-won open space and seven miles of marine protected coastline, Laguna Beach is unlike anywhere else in California. To keep this place thriving as a community, our long-term plan is organized around three pillars that are central to our history, our present, and our future: Environment, Culture, and Heritage. These pillars are the guiding factors in every project, partnership, and decision we make.

ENVIRONMENT
CULTURE
HERITAGE

A PROTECTED CALIFORNIA ORIGINAL

A PROTECTED CALIFORNIA ORIGINAL

A PROTECTED CALIFORNIA ORIGINAL

Proactive Data-Informed Summer Preparedness Plan

Using multi-year data on visitation, traffic, transit use, resident sentiment, sanitation demand, safety incidents, and enforcement activity, Laguna Beach has developed a clearer understanding of how summer surge affects the community. Combined with regional population growth and travel trends, this insight helps guide a proactive approach to seasonal pressure points.

Planning follows a five-phase operating approach that guides analysis, goal-setting, and coordinated action across operations, enforcement, transit, and messaging, with conditions monitored throughout the season to allow real-time response and adjustment.

Clean Laguna Campaign Hits the Streets this Summer

The Clean Laguna Campaign encourages residents and visitors to steward what they love by helping keep Laguna clean, especially during the busy summer season. Grounded in the mantra “Laguna Like a Local,” the campaign frames cleanliness as a shared Laguna value.

Through simple, positive cues integrated into public spaces around the city on bins, benches, banners, and murals—the campaign inspires small actions to help make a real difference. Rolled out in five phases, the effort allows the City to plan, create, map, deploy, and refine the campaign over time.

Forest Promenade Project On Track

The Forest Promenade transforms lower Forest Avenue into a permanent, pedestrian-focused public space in Laguna Beach. With planning and design complete, the project has entered the construction phase. Progressing through five coordinated phases including site preparation, demolition and underground utilities, streetscape construction, surface finishes and public-use features, and final operational adjustments. Construction is coordinated to support nearby retailers by maintaining access, minimizing disruption, and providing free off-site parking on Lower Ocean Ave. Work is expected to wrap up in June, with the City monitoring conditions and making adjustments to support both short and long-term community benefit.

Affordable Artist Spaces Help Ensure a Creative Legacy

Artists have long been a defining force in shaping the iconic identity of Laguna Beach. To keep that legacy intact, the City is actively advancing an ongoing effort to preserve affordable live/work spaces for working artists. Through the establishment of a Community Land Trust, the acquisition of canyon properties, and continued exploration of long-term housing solutions, Laguna is protecting opportunities for artists with deep ties to the community. Through this initiative, we are able to ensure creative continuity and keep a legacy of art and creativity as part of Laguna’s future.

Introducing LCAD’s State of the Art Innovation Center

The Laguna College of Art + Design Innovation Center is a new interdisciplinary academic and exhibition facility designed to bring students, alumni, faculty, industry partners, and the broader community together under one roof. The project has advanced through a phased development process, beginning with visioning, campus planning, and a major philanthropic capital campaign, followed by design development, approvals, and site preparation at LCAD’s Big Bend campus. Now in active construction, remaining phases include interior build-out, exhibition installation, and operational readiness, representing a long-term investment in creative education in Laguna Beach.

Welcoming the Surfing Heritage & Culture Center

The Surfing Heritage & Culture Center is advancing a multi-year development effort to establish a permanent home in downtown Laguna Beach. The project is being delivered through five coordinated phases, guiding the work from early planning and preparation through build-out, exhibition development, and operational readiness. Each phase builds toward creating a publicly accessible space for one of the world’s most significant surf history collections, strengthening Laguna Beach’s long-standing connection to surf culture, coastal heritage, and creative community life.

Expanded Entertainment Programming For the Laguna Community

The Surfing Heritage & Culture Center is advancing a multi-year development effort to establish a permanent home in downtown Laguna Beach. The project is being delivered through five coordinated phases, guiding the work from early planning and preparation through build-out, exhibition development, and operational readiness. Each phase builds toward creating a publicly accessible space for one of the world’s most significant surf history collections, strengthening Laguna Beach’s long-standing connection to surf culture, coastal heritage, and creative community life.

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