Photo: Courtesy of the Laguna Beach Chamber of Commerce
Community · Promenade on Forest, Forest Ave, Laguna Beach, CA 92651
First Annual Promenade Tree Lighting & Small Business Saturday
The Laguna Beach Chamber of Commerce lights its first tree on the Promenade on Forest for Small Business Saturday, November 28, at 6 p.m. Shop local all day, then stay for the lighting and free face painting.
Nov 28, 2026 · 6:00pm Free
Hosted by Laguna Beach Chamber of Commerce
About
Laguna Beach starts its holiday shopping season on Small Business Saturday with the Chamber of Commerce's First Annual Promenade Tree Lighting, presented by Think Laguna. Spend the day browsing the town's independent shops, galleries and boutiques, then gather on the Promenade on Forest at 6 p.m. as the tree lights up.
The tree is a gift from Nick Hooper Real Estate Group, and the Boys & Girls Club offers free face painting for the kids. It's a small-town way to begin the season: shop local, meet the people behind the counter, and think Laguna first.
What to know
- The tree lighting begins at 6 p.m. on Saturday, November 28.
- Small Business Saturday shopping runs all day, 10 a.m. to 9 p.m.
- Free to attend, with complimentary face painting by the Boys & Girls Club.
- Chamber members with a Laguna Beach storefront can register to take part for free.
Getting there
Promenade on Forest, Forest Ave, Laguna Beach, CA 92651
The Promenade on Forest is the pedestrian block of Forest Avenue downtown, between Coast Highway and Glenneyre Street. Park in a nearby city lot, such as the Lumberyard lot at 521 Forest Avenue, and walk down.
More from Laguna Beach Chamber of Commerce
FAQs
Saturday, November 28, 2026, at 6 p.m., on Small Business Saturday.
Yes. The celebration is free and open to everyone, and face painting by the Boys & Girls Club is complimentary.
Laguna Beach Chamber of Commerce members with a physical storefront in town can register for free through the Chamber.
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