North is the guide, the point that sets the path. North is wild, open and rugged. It is the sharp coast and the dense woods. It is freedom for the restless and respite for the burning soul. North is not a store, it is the home of our heroes, where the stories they created live. It honors the hard, the original, the authentic. It is the family that respects this tradition and strives to continue it: quality and authenticity, the things that have been and always will be the paramount. It is the new and the old bound together. This is where that legacy lives, where the stories our grandfathers told can be answered with our own.