This program is led by 16 year Laguna Beach Lifeguard Veteran Chad Beeler. Chad started with the City of Laguna Beach Marine Safety in summer of 1991 and took over as Senior Head Junior Lifeguard instructor/Coordinator in summers of 1995 till 2005. In 1998, Chad formed a Mermaid & Sea Cub program that works similar to Jr. Guards but for younger kids ages 5 years (some older 4 year old's) to 7 years of age. In 2008, Chad started the all day beach camp now known as "Beach Camp Laguna". These camps are all geared towards promoting beach ocean safety and knowledge with fun activities.