We heart summer here in town. It’s quite possibly when Laguna Beach is at its most beautiful. All season long she’s showing off her vivid blue waters, warm sand and golden sunsets. It’s also when we all (locals & visitors) want to be down on the sand, soaking up and enjoying every ounce of beach vibes. 

Recently we talked to some of the hippest beach apparel shops in town to find out what they would put in the ‘Perfect Beach Bag.’ They showed us a wonderful array of stylish pieces mixed with useful items that capture that cool, breezy SoCal surf style.  

Get a taste of both local & world styles with this stylish beach bag from THE SHOP.
The Shop Laguna Beach beach bag 
This THE BEACH PEOPLE bag from Australia is the perfect size and made with the perfect lightweight material, jute, to carry all your beach essentials. 

This adorable “kini” is by local designer Layla from SALT SWIMWEAR. Known for her stylish and functional suits she keeps her designs fresh with worldly-inspired patterns. The bottoms of this suit are reversible so you get 2 for 1! 

The COOLA sunscreen is organic, water resistant and it smells good and actually works. 

The plush RUBY MINT towel is the result of designer Erin O’Neil, a local who was born and raised on the beaches of Laguna. Erin designed a big comfy towel that’s also show stoppingly cute.

A hat is a must at the beach and this LOVE THE SEA hat is the ultimate beach hat. The sunny logo is designed by owner of The Shop, Jess. 

Pop anything wet in this pouch and it will keep everything else in your beach bag dry. It's the essential wet/dry pouch from THE SHOP. 

Spritz your hair with HERBIVORE BOTANICAL SEA MIST hair spray after a romp in the ocean to create the perfect beach hair. 

A girl has to look cute on the beach right? Well, these BILLABONG sandals will keep you looking beach chic all day long.

RAEN sunglasses are hand-molded, fun and colorful with the all important UV protection. 

This MERMAIDS ONLY beach coozie will keep your drink nice and cool.

Smash ball and pineapple ice cube trays from SUNNYLIFE Australia will keep the beach party going as long as you can handle it.
This beach bag from RWorld Surf and Skate makes for an easy transition from day to night.
RWorld surf and skate beach bag 

This basic BLACK BIKINI can transition from sitting on the sand and into a sexy peak-a-boo accessory under a dress for evening.
The COBIAN braided leather flip-flops are super comfortable, fashionable and are perfect for days on the sand and nightlife strolls in town. 

Made of really soft fabric with a hint of hippy flare, this SUNDRESS is Boho Beach Glam epitomized. 

This CROCHET VEST is the ultimate versatile piece. Wear it as a cover up at the beach, then over a sundress on a breezy night. (Bonus: Converts easily to cool-weather wear when worn over a long sleeve tee.)

Keep the sun off your face with this cute floppy SUN HAT with crochet brim embellishments.

Oil free sunscreen in a hydrating mist with a healing serum from JUICE BEAUTY ORGANIC is essential for skin protection. Pair it with the lightly tinted lip balm to keep your face protected and glowing without any toxic chemicals. 

Hold all your beach goodies in this stylish and funky handmade cross-body BAG. Zipper and inside pockets keep all your essentials organized and in place.

A HIPPY HEMP multi-strand necklace with black beads + natural bone + wood beads tops off this beach boho day to night look.

Here’s one for the guys. Thalia Surf Shop serves up a “bag” that showcases independent and innovative surf brands.
Thalia Surf shop beach bag 
The RAEN Remmy is the ultimate frame for every day in sunny Laguna Beach.

This killer towel from BEECH truly is a killer. Created with a non toxic, earth friendly antimicrobial wash that helps prevent the growth of a wide array or bacteria, mold, fungi, mildew and algae all while killing it in the style department. 
This PINUP TEE was designed in collaboration with local students from Laguna’s very own art college, LCAD (Laguna College of Art + Design). All Thalia Shop Tees are made in the states and designed by local artists. 
The CAPTAIN FIN OG Anchor Wallet is designed by a crew that understands the beach surfers. This old school velcro wallet holds the essentials of what you need for a relaxing day on the sand.

Keep your skin protected with RAW ELEMENTS eco formula 30+ sunscreen. Developed by a veteran of the beach, a lifeguard, this sunscreen is formulated for all day protection!

Designed by Thalia with attention to both style and function, the Spirit of 76' “BOARDS” are a nod to the golden era of surf culture in Southern California.
This collection of rasta-themed items from RWorld Surf and Skate has everything needed to take you from the sea to the sidewalk. 
RWorld Beach Bag 
Rasta themed ‘Fat Boy’ SURFBOARD is a sleek board ideal for catching rippers at Rockpile Beach.  
The SANTA CRUZ longboard skateboard is a must for bombing downhills in one of the few cities that still allows downhill longboarding (on designated streets). 
This Rasta-inspired RWORLD snapback hat will keep you cool while out in the sun. 

These COBIAN black leather flip-flops are super cushy and comfortable and yet strong enough for climbing over rocks at the tide pools.

This super soft cotton tee with vibrant tie-dye colors makes for a bright fashion statement.

The hemp macramé NECKLACE is made with bone maori that legend says is a good luck charm that brings positives vibes.  

These DMA board shorts are made of a quick dry, stretchy material for the ultimate in function and style.

Protect you skin with JUICE BEAUTY ORGANIC sport sunscreen (SPF 30) while out on the water or roaming the streets. 

This one-of-a-kind handmade backpack conveniently holds all your gear leaving you hands free to carry your surfboard + skateboard.
Now that you have a few ideas for the perfect beach bag, head down to Laguna Beach, check out these shops and be sure to soak up the sun on one of our 20+ beaches or coves.