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Visit Laguna Beach Announces 2016 Board of Directors

Published: 01/18/2016
Visit Laguna Beach Announces 2016 Board of Directors

(Laguna Beach, Calif.) - Visit Laguna Beach recently announced its 2016 Board of Directors and Officers. The Visit Laguna Beach Board is comprised of leaders in the hospitality, arts and transportation industries who possess a diversity of strengths and talents.

The Board oversees the strategic goals and objectives of Visit Laguna Beach, which in turn represents nearly half a billion-dollar tourism industry in Laguna Beach. The terms of the Directors shall expire every three years; with one-third of a Director's term expiring each year on December 31.

"I am honored to have been selected as Chairman of the Board for Visit Laguna Beach," said Joanna Bear, resort manager, Surf & Sand Resort. "By working as part of a committed team, I am confident that we will continue to effectively market Laguna Beach as a year-round destination, as well as work to further our collaborative efforts with the City of Laguna Beach, Chamber of Commerce and local businesses."

By targeting overnight visitors, Visit Laguna Beach marketing efforts assist in generating transient occupancy and sales tax revenues, as well as new money spent on local goods and services.

The Visit Laguna Beach staff looks forward to working with the Board members in keeping Laguna Beach at the forefront as a premier leisure and small meeting destination. "Our Board of Directors has a range of expertise in the visitor and meeting industry that is invaluable to the Visit Laguna Beach organization," said Ashley Johnson, CDME, director of brand marketing and communications for Visit Laguna Beach.

2016 Board of Directors

Chairman of the Board
Joanna Bear
Resort Manager, Surf & Sand Resort

Vice Chairman of the Board
Mark Orgill
Sunset Cove Villas/Seven Degrees
COO, DeeMark LLC


Thomas Lee
General Manager, Pacific Edge Hotel

Karyn Philippsen, CMP
K.P. Company


Sharbie Higuchi
Marketing & Public Relations Director
Festival of Arts/Pageant of the Masters

Christopher Keller
Owner, Casa Resorts Inc.

Debbie MacDonald
Regional Manager, Tommy Bahama

Bob Mitchell
Director of Sales, Montage Laguna Beach

Rachel Zaokopny
Public Affairs Specialist
John Wayne Airport Orange County

Visit Laguna Beach Celebrates 30 Years
Visit Laguna Beach is a 501 (c)(6) not-for-profit destination marketing organization that promotes Laguna Beach as a premier leisure and small meeting destination. Formed in 1986, Visit Laguna Beach is celebrating 30 years of commitment to Laguna Beach and the tourism industry, with its offices located at 361 Forest Avenue, Suite 200 and the Official Visitors Center at 381 Forest Ave. The Visitors Center is open daily, Monday - Sunday from 10 a.m. to 5 p.m. For more information, visit Get social with Visit Laguna Beach on Facebook (LagunaBeachVisitorsBureau), Twitter (@VisitLaguna) and Instagram (@VisitLaguna).

About Laguna Beach
Laguna Beach is Southern California's premier coastal destination located midway between Los Angeles and San Diego and along the southern coast of Orange County. Known as home to hundreds of local artists, and set amid 20,000 acres of wilderness, Laguna Beach is primarily served by John Wayne Airport Orange County (SNA) located just 20 minutes away.

Media Contact:
Lana Johnson, CTA
Visit Laguna Beach
[email protected]

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