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Sawdust Art & Craft Festival Unveils Massive Mural by Rolland Berry to Commemorate 50th Anniversary

Published: 06/20/2016

Sawdust Art & Craft Festival-a nonprofit organization dedicated to educating the public and promoting art created in Laguna Beach-is pleased to announce the unveiling of an extraordinary and perhaps unexpected mural conceived of and created by world-renowned contemporary artist and muralist, Rolland Berry. Berry's donation of this $100,000 mural to the city of Laguna Beach has been sequestered until today. The installation titled "Heritage" is the artist's bold rendering of his take on America's indigenous culture.

"We respectfully believe that adopting the universal meanings attributed to the Native Americans-such as the noble characteristics of courage and hard work-honors acts of bravery and rites of passage that are long-held traditions," says Berry, who divides his time between Laguna Beach, Los Angeles and Tokyo. "We believe that cultural exchange is beneficial in this day and age, and that sharing these symbols can lead to interesting conversations and mutual understanding."

Installed with the support and coordination of ExplosiveIDEAZ entrepreneur Adam Casper who produced the mural's development and planning, Berry's artwork invokes the courageous and dignified spirit of Native American women whose striking faces and feather headdresses are saturated with broad strokes of deep red, blue, yellow, orange and green hues. Intended to convey a story of formidable strength and personal accomplishment, it is a reflection of our country's origins as well as the history of the Sawdust Art & Craft Festival itself-now in its 50th year.

Heritage dares to remove the illusory boundary between the work of art and the observer. "We intentionally designed Heritage as an interactive piece where festival goers can touch it, take a photo or a selfie in front of it or just enjoy it from a distance," says Casper, who was also pivotal in creating the Laguna Beach art mural known as "Charming" by internationally famous street artist Ben Eine, and has coordinated extensive global awareness marketing programs with top international street artists like Berry, Eine and Banksy. "Heritage is also meant to educate and create a conversation surrounding the history of the land we live on, not only here in Southern California but also throughout the U.S. and across the globe."

Berry's intense works are immediately recognizable-whether it's art, clothing or mixed media-and designed and formulated with the highest quality products that ensure color consistency, fast drying, and respect for the user and the environment. He uses matte-finish Montana Spray Paint, as well as acrylic paint for the hand-detail application.

Heritage will be on display during the 50th annual Sawdust Art & Craft Festival, "Celebrating the Soul of Art for 50 Years!" Attracting a crowd of more than 200,000 yearly visitors from around the world, the festival will also feature the fine art and crafts of more than 200 Laguna Beach artists, as well as live performances, workshops for all ages and local fare.

For more information and to purchase event tickets, please visit www.sawdustartfestival.org: $9.00 for adults, $7.00 for seniors (65+) and $4.00 for children (6-12). Children 5 and under are free.

About Rolland Berry:
Rolland Berry is a contemporary artist whose work bridges the gap between fine art, pop art and graffiti. His art work is included in Swizz Beats' "The Dean Collection," Jeffrey Dietch projects, Urban Nation Museum Germany, Xian Museum of Modern Art, Sofia Vergara and Joe Manganiello's art collection, as well as art projects for Billy Idol and Juliette Lewis. Berry has collaborated with Levis, Adidas, Reebok, Barneys of NYC and numerous other private collections and clients. Jumping from free large murals and pop-icon portraits to smaller works on paper, silk-screening, aerosol and hand painting, Berry aims to create art that expresses his unique messages and views of fine art and street art as one in the same. Whether inspired by color, history, modern culture or spirituality, Berry has built a brilliant identity using powerful elements such as bold collages and unique color concepts, which are always guided by his own rules and sense of style. Berry spends his day in his studio working and his nights wheat-pasting and creating art for the streets. Berry is also an awarded professor of modern art who teaches and lectures around the world. For more information, visit: @ROLLANDBERRY on Instagram or www.rollandberry.com.

About Sawdust Art & Craft Festival:
Founded in 1967, the Sawdust Art & Craft Festival is a nonprofit organization dedicated to educating the public and promoting art created in Laguna Beach. Best known for offering two highly attended seasonal festivals, the organization also hosts a variety of workshops and classes throughout the year. Sawdust's legendary summer festival is a nine-week summer celebration of fine art and craft -- the largest in Southern California -- with more than 200 Laguna Beach artists who exhibit and sell their original art and handcrafted items. The festival also offers live entertainment, artist demonstrations, hands-on art workshops for all ages, and a variety of food & drink offerings. Sawdust's Annual Winter Fantasy Festival occurs for five weekends leading up to the holiday season, and boasts an international collection of over 175 artisans who create, showcase, and sell their original, handcrafted artwork on the Sawdust grounds, which are lavishly decorated to resemble a winter wonderland. Special activities include "Winter Art Series" classes, where guests can create holiday-themed works, and a highly anticipated annual community tree-lighting ceremony. Throughout the remainder of the year, the organization continues to provide its Sawdust Studio Art Classes in a variety of mediums, on-site and off-site. For more information, visit: www.sawdustartfestival.org.

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