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Laguna Beach Visitors & Conference Bureau Wins First Place for Best Press Kit in North America

Published: 01/09/2008

(Laguna Beach, CA) -- The prestigious NATJA journalism awards are presented annually from the North American Travel Journalists Association. A nine-member panel of officers and trustees from the Garden State Journalists Association (formerly the Working Press Association of New Jersey) reviewed more than 500 entries in order to select the winners in several categories. All nine said their assignment was excruciating due to the quality of the entries.

In the Public Relations/CVBs/Publication Categories, Laguna Beach Visitors & Conference Bureau tied for first place with the Seattle Convention & Visitors Bureau for Best Overall Press Kit. The LBVCB Press Kit consists of a tri-fold, full-color folder complete with photo CD, Map, Visitors & Dining Guide and information on lodging, attractions, festivals and history to the top ten places to see in Laguna Beach. In addition, the Laguna Beach package includes a pen for journalists containing a 512-megabyte USB flash drive filled with news articles and City photographs. The complete list of winners in the category includes:

First Place- Laguna Beach Visitors & Conference Bureau Press Kit

First Place- Seattle CVB, Seattle Press Kit
Runner Up- San Mateo CVB
Runner Up- Hawkins International PR, Jumby Bay Press Kit
Honorable Mention- Memphis CVB "50 Years of Soul."
Honorable Mention- Cherokee Travel & Tourism, Cherokee
Press Kit. The Goss Agency.
For the complete list of all category winners, visit

Articles, books, broadcast tapes, press releases, and press kits were submitted in 38 categories, including four designated for destination travel (newspaper articles about domestic destinations, newspaper articles about international destinations, magazine articles about domestic destinations, and magazine articles about international destinations) and 11 for Public Relations/CVBs/Publication Categories.
The 16th annual competition produced entries from virtually every top travel magazine, newspaper, internet site, and publisher. Airline magazines were well-represented, with United's Hemispheres one of four grand prize winners.

About Laguna Beach, CA
Laguna Beach is Southern California's premiere seaside destination located midway between Los Angeles and San Diego along the central coast of Orange County. Known as home to hundreds of local artists, Laguna Beach is primarily served by Orange County Airport located just 20 minutes away. For more information about the LBVCB, please visit us on the web at

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