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HSMAI to Honor Visit Laguna Beach with a Silver Adrian Award for Website Excellence

Published: 01/16/2015

NEW YORK, N.Y. (December 16, 2014) - The Hospitality Sales & Marketing Association International (HSMAI) will recognize Visit Laguna Beach with a Silver Adrian Award for Website Excellence (www.VisitLagunaBeach.com) for its winning entry in the 58th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.

This year's contest garnered more than 1,200 entries from around the world, with entries judged by top executives throughout the industry.

Visit Laguna Beach launched a fresh and visually appealing website in July 2014, reflective of the recent name change and rebranding efforts. This fully responsive website powered by SimpleView provides an optimal viewing experience across multiple devices, from smartphones to desktop computers. Special features include a new listings layout for partners; visually appealing, enlarged photos; an Open Table functionality for dining reservations; home page navigation buttons presented through visual tiles introducing categories of interest such as Restaurants, Hotels, Things To Do, Weddings, Plan Your Trip and Photo Gallery; and social media buttons allowing direct connections to Facebook, Twitter, YouTube, Pinterest and Instagram. Visit Laguna Beach has also fully integrated their staff blogging efforts into the website, showing visitors an insider's view of Laguna Beach.

"Laguna Beach offers so much to visitors and locals alike, from countless ocean and outdoor activities, world-famous art festivals and charming galleries to the diversity of our restaurants, walkable downtown experience and welcoming accommodations," said Ashley Johnson, Director of Brand Marketing & Communications for Visit Laguna Beach. "We are honored to receive this prestigious award. Launching a responsive website reflecting our new brand and all of our destination's offerings was a top initiative in 2014," Johnson added.

HSMAI will pay tribute to Visit Laguna Beach during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on February 23.

"We are continually amazed by the creativity of the Adrian Award submissions," said Fran Brasseux, HSMAI executive vice president. "We saw imaginative campaigns that got results in all categories, and we're excited about honoring this year's Adrian Award winners in February."

In addition to commending Visit Laguna Beach's award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.AdrianAwards.com.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.  

About Visit Laguna Beach
Visit Laguna Beach (formerly Laguna Beach Visitors & Conference Bureau) is a 501 (c)(6) not-for-profit destination marketing organization that promotes Laguna Beach as a premier leisure and small meeting destination. Formed in 1986, Visit Laguna Beach is celebrating 28 years of commitment to Laguna Beach and the tourism industry, with its offices located at 361 Forest Avenue, Suite 200 and the Official Visitors Center at 381 Forest Ave. The Visitors Center is open daily, Monday - Sunday from 10 a.m. to 5 p.m. For more information, visit www.visitlagunabeach.com. Get social with Visit Laguna Beach on Facebook (LagunaBeachVisitorsBureau), Twitter (@VisitLaguna), Instagram (@VisitLaguna) and Pinterest (VisitLaguna).

About Laguna Beach
Laguna Beach is Southern California's premier coastal destination located midway between Los Angeles and San Diego and along the southern coast of Orange County. Known as home to hundreds of local artists, and set amid 20,000 acres of wilderness, Laguna Beach is primarily served by John Wayne Airport Orange County (SNA) located just 20 minutes away.


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